Cally Edwards

Cally Edwards

Cally Edwards

Design & build

Cally Edwards is a local Birth & Postnatal Doula, who also offers group and 1:1 Consultations on a number of topics.

Cally’s first site was a self-build and overtime the platform she used became outdated and it’s limited template made it difficult to capture her expanding business.

This new site needed to do the following:

  • Have a booking system for group courses that have pre-set dates
  • A system that captures payment for services such as Birth/Postnatal doula, Breastfeeding session and 1:1 sessions, A Cally needs to manage her diary this would need to operate outside of a booking system
  • Provide lots of information and links for clients
  • Provide links to NCT groups and a separate process for hiring birth pools

Cally and I spent a few sessions together working through what services and organising content. We decided to use a booking system called Bookwhen this allowed us to create group courses which sit as a link on our site.

I used WooCommerce to capture payments for the other services that Cally offers. I’ve used this ecommerce platform many times and it offers the freedom I needed to create a design that doesn’t follow a typical shop.

We used Stripe payment gateway and were able to link both Bookwhen and WooCommerce without an issues.

All in this site holds a lot of information, so I went for a second menu to break it all up. I love the look and feel of this site. The colours are bright but very calming. Cally’s Logo was created by Alex Drewitt of adrewittdesign.

“I came to Tess simply by looking up a couple of local websites and shops that I’d admired and thought I’d wanted something similar for me with it’s minimalism and ease of use, plus the added bonus of sticking to local and female is always important to me.

I’m not your run of the mill shop, but a service that sells me, it’s a very different type of website I was asking Tess to create. One initial meeting with Tess and I instantly knew she was the right person for the job. My needs for the website were complex and of course I had a budget.

I needed a showcase for all that I do, a shop for people to buy my services and all the things that I offer to pregnant mums, new families, mums struggling with breastfeeding, baby sleep, introducing solids, courses for pregnancy and new siblings and to leave me lots of scope to introduce new services as and when required. It needed to be easy for me to go forward and change.

We met every week to work together going through the site and adding all aspects. It was complex and multifaceted but somehow Tess really managed to grasp all that I was asking and created a totally gorgeous site that is super easy to navigate (feedback from clients already) with lots of extras. An early morning email, she just sorted. Utter dedication and constantly listening to her client.

It’s early days but it feels just right and knowing that Tess is just up the road and a phone or email away makes it even more comforting to know that I’ve got a local, honest, helpful guiding hand to help me as I go forward. I’d completely recommend Tess. I’d give her 5 stars for
ease of use, value for money, listened to her brief and came up with extras. She really exceeded my expectations. Plus of course I think I’ve got a new friend, so that’s always a win!”

Cally Edwards

Founder, Cally Edwards Doula

Farrell Art – Shop

Farrell Art – Shop

Farrell Art

Design, build & host

Farrell Art is a project close to my heart, Chris is an extremely talented artist and i’m not just saying that because he is my brother.

This shop sits along side Chris’s portfolio site built in Adobe, so we wanted the shop to look as seamless as possible.

This shop is built using Divi Elegant Themes and Woo Commerce, it’s ideal as i have a full freedom over designs and it has no monthly costs outside of hosting.

Please take some time to look through Chris’s work, he truly is amazing.

Tess produced my online shop as an extension to my fine-art business. She is professional, informative, and conscientious about the processes and functions behind creating a great looking and secure shopping experience. She adapts to the aesthetics and brief to ensure the best client facing online experience. Theresa is a pleasure to work with and I would highly recommend her for any online project.
Chris Farrell

Artist, Farrellart

Western Front Way

Western Front Way

Western Front Way

Design, build and host 

The Western Front Way is a long-distance walking route from the French Alps in the South to the Belgian coast in the North tracing the rough line of the Western front. It is a free path for peace where walkers are encouraged to share their stories via Twitter and Instagram.

My initial brief was to create a website that translates into French, Dutch & German that would get visitors walking and explore the path, the homepage hosted a video via Vimeo that shows the routes through all seasons. we were spoilt for choice on this website. The site also contains free maps to download.

Since then the WFW have been on their own journey and have now developed an APP that is a one stop shop that caters for all your needs as you bike or hike the Western Front path, we have worked together to create a design that showcases the App and all of it’s features.

It’s lovely to work with a client over a long period of time and support them as their business changes and grows.

“Tess has a rare talent for translating a message/brand into a practical website, finding the ideal balance between your ideas and functionality. She has excellent communication skills. I wouldn’t hesitate (and don’t!) to recommend her for projects big or small”

Beth Pamer

Writer, Researcher and Social Media Lead, Western Front Way

The Lodge Hair and Beauty

The Lodge Hair and Beauty

The Lodge Hair and Beauty

Redesign, build & host

One of my first clients The Lodge hair and Beauty located on the outskirts of Salisbury, Sarah and Chloe were just into the second year of their business when we launched their first website four years one we decided it was time to have a refresh. They wanted strong images and a simple layout to display their prices. They’re a busy salon with limited time for admin so we decided to not use a contact form and instead encourage customers to call for appointments.
Absolutely love our website,  thankyou again
Sarah Tedd

Salon Owner, The Lodge Hair and Beauty

Soket Construction

Soket Construction

Soket Construction

Web Design

Soket Construction specialises in high-tech energy-efficient new build homes as well as high-quality extensions, renovations and conversions. With over 25 years in the trade, we have expert skills in all aspects of building ranging from joinery, flooring, plastering to painting and decorating.  

My brief was to showcase their work to date and promote their amazing Black & White House energy efficient new built home.


If you looking for a well made, gorgeous and clean looking website for your small business, search no more! Theresa Tidmarsh is the person you need! She is great at communicating (with her super positive vibes), has the best eye for design and is good at troubleshooting. With her other half as a web developer, they are a team can do or fix anything related to websites.

Peter & Helga Soket

Director, Soket Construction